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Peter LaFrance

Wednesday, March 2, 2011

Feeding the Beer Press

Are you introducing a new beer?

Do you have a beer festival to flog to the media?

Are you working on a multimedia presentation featuring a special series of beers and need folks to be video extras?

You will probably have to throw a press event and ask the food and beverage press… especially those from the beer beat.

Now the most important question… What do you feed them?


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